Digital Strategy Digital world
It starts
using the Internet not only as a means to seek information but as a community,
where there are constant relationships and feedback with users from different
parts of the world.
In this new
area is developed the second instance of digital marketing since users can talk
about the brand freely. They have a very important power that previously was
only allowed to the media: Opinion.
Marketing
techniques must then change their paradigm. If before the distributors, media,
and producers were the ones who had the power of opinion, now the focus must
change the user. This is able to search for what you want thanks to the power
of search engines (Google, Yahoo, Bing, etc.), and not only ask the media given
if your decision is correct, you also have the possibility to read reviews,
comments and ratings by other users.
Comments
Post a Comment